Automotive design for Piece, a modular car company that prides itself on being repairable by the average joe or doe.

Piece is a conceptual car company built around the idea that vehicles should be easy to repair, customize, and understand, and no corporate gatekeeping, no overpriced fixes.

Designed with a modular mindset, the brand identity reflects simplicity, accessibility, and empowerment for everyday drivers. I developed the visual system, typography, and campaign assets to reflect a future where cars are built in parts and rebuilt by people. Red means power. Blue means clarity. And Piece means putting control back in your hands.